Bio note

Marta Cardona is a PhD student in Translation and Intercultural Studies at the Universitat Autònoma de Barcelona (UAB). Besides being a member of the GREGAL at the UAB, she is part of the GIR Humanismo Eurasia at the University of Salamanca, within the Pop Culture unit. Her main area of interest is Japanese kawaii culture and its influence as an aesthetic, linguistic and social language, with special emphasis on aspects of gender and identity expressions. She graduated in Translation and Interlinguistic Mediation from the Universitat de València in 2017. In addition, she enjoyed a one-year scholarship at Waseda University in Tokyo, where she focused on Japanese culture and society. She has participated in several conferences at the Complutense University of Madrid, the University of Salamanca and King’s College London.